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The original influencer: What A&M leaders learned from their fathers
Jun 13, 2025 14:14 IST
8 Min read
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OOH ad spend dips during IPL? Data and experts tell different stories
Jun 13, 2025 10:00 IST
4Min read
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News
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Instagram adds feature to share live Spotify tracks in Notes
Jun 13, 2025 16:03 IST
1 Min read
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Meta sues AI app behind non-consensual sexual images
Jun 13, 2025 11:34 IST
2Min read
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New Snapchat update lets users remix old Snaps into highlight reels
Jun 13, 2025 11:18 IST
2 Min read
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Industry Updates
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Team Pumpkin becomes digital marketing agency for Kickers’ India entry
Jun 13, 2025 16:41 IST
2 Min read
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AdLift bags SEO & web mandate for Supertails
Jun 13, 2025 16:22 IST
1Min read
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Topical Spot
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How brands turned RCB’s long-awaited IPL win into a celebration
Jun 04, 2025 11:35 IST
3 Min read
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Revisiting menstrual hygiene campaigns that challenged stigma
May 28, 2025 19:07 IST
2Min read
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Experts Speak
The original influencer: What A&M leaders learned from their fathers
Jun 13, 2025 14:14 IST
8 Min read
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Characteristics that define dads in ads of today
Jun 12, 2025 10:30 IST
8Min read
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Interviews
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The Pant Project’s Sukita Tapadia on why reaching the right audience is more important than going viral
Jun 02, 2025 10:00 IST
10 Min read
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Learning boundaries from French advertising culture with Youri Guerassimov
May 26, 2025 15:02 IST
7Min read
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Case Studies
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Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
Jun 11, 2025 19:03 IST
4 Min read
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Case Study: How Plush & Blinkit challenged period stigma, one envelope at a time
Jun 10, 2025 10:30 IST
6Min read
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Case Study: How ShareChat & Moj used regional creators to drive travel interest in Resorts World Sentosa
Jun 05, 2025 11:01 IST
6 Min read
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Case Study: How Taj Mahal Tea turned tea brewing into a sensory experience with an experimental musical installation
May 27, 2025 18:23 IST
4 Min read
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Case Study: How Myntra's campaign focused on simplifying festive attire choices for wedding guests
May 21, 2025 10:00 IST
5 Min read
Campaign Spot
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Fastrack’s Mission Impossible tie-in ends with audience faces on screen
Jun 12, 2025 18:36 IST
1 Min read
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Nestlé KITKAT’s new campaign tackles Gen Z’s decision fatigue with a playful twist
Jun 12, 2025 16:37 IST
1Min read
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Guest Post
OOH ad spend dips during IPL? Data and experts tell different stories
Jun 13, 2025 10:00 IST
4 Min read
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The real cost of winning at Cannes
Jun 09, 2025 10:50 IST
4Min read
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How India’s small towns are rewriting the rules of branding & content
May 23, 2025 10:00 IST
4 Min read
Samosa Snippets
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A global history of LGBTQIA+ representation in advertising
Jun 10, 2025 18:59 IST
8 Min read
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Anti-tobacco advertising’s long fight against smoking
Jun 02, 2025 18:10 IST
8Min read
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Movie Marketing
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Housefull 5 fuels marketing intrigue by releasing two versions of the film simultaneously
Jun 05, 2025 16:37 IST
4 Min read
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How Final Destination: Bloodlines' marketing used fear to fuel its comeback
May 16, 2025 16:45 IST
3Min read
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