Here is a look at the Facebook cover photos of some of the well known as well as not so known brands of India.
Kudos to the alcohol giant for a vibrant cover that arrests attention and reinforces the tagline excellently.
2. Tata Docomo
Tata Docomo succeeds in creating a friendly and engaging cover with maximum use of brand ambassador Ranbir Kapoor.
Now that’s what we’re talking about! The mouth-watering cover photograph makes you want to try Yolkshire immediately. Here is a cover that is both attractive and eloquent.
The cover is well designed, conveys the point and has just the right amount of colour.
I’m not sure about the black and white colour scheme but it’s classy. The division of the cover space is innovative and nicely done.
The photograph is catchy and speaks directly to its target audience. The clean design works.
The publishing giant has made excellent use of the cover function to publicise their latest book release.
9. Peace Talks
This is sheer brilliance. The cover is both evocative and aesthetically pleasing.
Though the cover photo repeats the profile picture, they blend beautifully together.
The photograph is repetitive – the same as the profile picture and fails to draw attention.
here are too many faces on the cover and it’s badly edited. We wonder whose idea it was to split the cover into two. The brand needs to emphasize on one or two faces.
Ironic but true – Facebook India’s cover photo receives a thumbs down from us. The photograph looks like the cover photo of a real estate company or government entity. It conveys nothing about the brand image of Facebook.
What might have looked fresh and clean on a website masthead goes a little wrong with this cover. Too little and not arresting enough.
5. Axe Angels
As a profile picture, the concept is good. As a cover photo, well not exactly. Many of the other photos uploaded by Axe would’ve made for excellent cover photos. And perhaps they should take a cue from the fact that the cover photo has only gained one ‘like’ so far.
6. Honda India
What were they thinking about? This? Really?
The cover is a little too plain and insipid. Some more colour and interesting elements would be nice.
The idea of splitting up a cover just doesn’t work for me. The cover is designed to bring emphasis on one particularly arresting photograph. L’Officiel India’s cover looks crowded and adds nothing to the page.
I have mixed feelings about this one. While Reuters India is one of the few newspaper houses to have put up a cover already, it doesn’t exactly reflect the brand.
10. Skull Candy
The cover photo is wrong on several fronts. One – it’s of poor quality. Two – it’s unimaginative. There is some serious thinking that needs to go in here.
11. Fashion And You
With fashion, the sky is the limit. The cover photo is very tired and the colour scheme done to death.
Probably Signature forgot that a Facebook page is not a corporate website.
In conclusion, it’s pretty obvious that Indian brands are still feeling their way around the concept of covers but it’s encouraging to see so many of them adapting and innovating already.
If you find some really good/bad covers in the coming few days, please let me know and I will update this post. By the time this post is out, a few more would be live :-)