This brand audit report talks about the relationship between a brand and its consumers from a social perspective. It tells you about the perception and penetration of a brand in the consumer’s life.
The key section of the report includes
- Buzz Trend
- Share of Voice
- Brand Affinity
- Brand Attributes
- Channel and Audience Analytics
Summary
- General buzz trend of automobile industry with respect to individual brand revolve around product launches, advertisement campaigns, videos and reviews
- People talking about automobile sectors don’t have much social presence except for twitter; an opportunity to engage with customers in other channels
- Maruti Suzuki has commanded over Indian market segment in social space and has very high consumer mindshare
- Most of the conversations take place on twitter, other channels have relatively very low share
Featured image courtesy: Ivan Walsh
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