Premium Brand Audit Report for the Automobile Industry

This brand audit report talks about the relationship between a brand and its consumers from a social perspective. It tells you about the perception and penetration of a brand in the consumer’s life.

The key section of the report includes

• Buzz Trend
• Share of Voice
• Brand Affinity
• Brand Attributes
• Channel and Audience Analytics

Summary

• General buzz trend of automobile industry with respect to individual brand revolve around product launches, advertisement campaigns, videos and reviews
• People talking about automobile sectors don’t have much social presence except for twitter; an opportunity to engage with customers in other channels
• Maruti Suzuki has commanded over Indian market segment in social space and has very high consumer mindshare
• Most of the conversations take place on twitter, other channels have relatively very low share

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