Automobile Industry

Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption

MG Motor’s Udit Malhotra talks about marketing India’s EV category through hyperlocal campaigns, consumer-led storytelling, and strategies designed to turn fence-sitters into first-time buyers. He also speaks about how the latest campaign taps festive car-buying peaks to strengthen EV mindshare.