Social Media Case Study : Social Media Day Bangalore

Objective

A small idea to bring all the social media enthusiasts in Bangalore, India under one umbrella to celebrate Social Media Day 2012.

Social Networks Leveraged

Facebook, Instagram, Twitter, Foursquare, Meetup, LinkedIn

About the Event

Started off with an Instawalk in the morning at Cubbon park and moved on for a panel discussion with Social Media pundits from the city. A pre-party with a twisted offer of tweeting to avail a free cocktail and a grand party to end the day in a high note with stand up comedy and lots of beer games!

Hashtags for the Day

#smdayblr and #smday

Results

Facebook event page: 2000+ invitations. 200+ going.

Graffiti Collaborative Twitter Handle: 200+ mentions and 50+ followers

Instagram: 20+ participants, 80+ #smdayblr photos.

#smdayblr Hashtag: 18,000+ impressions, 10,000+ accounts reached and it trended No. 1 in India for more than 5 hours.

Facebook Viral Reach: 6000+ viral reach for posts. 5000+ engaged users.