CLOSE
  • News
    • Fresh
    • Indian Social Media
    • Social Media Platforms
      • Facebook
      • Instagram
      • Youtube
      • Twitter
      • LinkedIn
      • Snapchat
      • Pinterest
      • TikTok
    • Industry Updates
  • Social Media Campaigns
    • Social Media Campaign Spot
    • Samosa Snippets
    • Social Media Campaign Feature
    • Social Media Campaign Reviews
    • Social Media Campaign Face-off
    • Social Media Case Studies
    • Social Media Strategy Reviews
  • Industry Connect
    • Interviews
    • Agency Spotlight
    • Tool Spotlight
    • Agency Feature
    • Platform Feature
    • Tool Feature
    • Brand Managers
    • Indian Social Media Courses
    • Experts Speak
  • Road to 2021
  • #SocialThrowback
  • Topical Spot
  • More
    • Brand Saga
    • Samosa Talks
    • WFH Diaries
    • Best Social Media Brands
      • Best Social Media Brands 2020
      • Best Social Media Brands 2019
      • BSMB – 2018
      • BSMB 2017
    • Decade Samosa
    • Know Your Leader
    • Indian Agency Awards
    • #GirlsWhoSailed
    • Indians Who Went Further
    • Decor Chutney
    • Mega Icons
    • Social Samosa 30Under30
      • Social Samosa 30under30 2018
      • Social Samosa 30under30 2016
    • The Lifestyle Influencer Awards
    • Social Media Superwomen
      • Superwomen 2018
      • Superwomen 2017
      • Superwomen 2016
    • Events
    • Samosa Family
      • Media Samosa
      • Social Ketchup
      • Local Samosa
      • Jobs.socialsamosa.com
  • Jobs
  • Social Ketchup
  • Media Samosa
  • Local Samosa
Social Samosa
Social Samosa
  • News
    • Fresh
    • Indian Social Media
    • Social Media Platforms
      • Facebook
      • Instagram
      • Youtube
      • Twitter
      • LinkedIn
      • Snapchat
      • Pinterest
      • TikTok
    • Industry Updates
  • Social Media Campaigns
    • Social Media Campaign Spot
    • Samosa Snippets
    • Social Media Campaign Feature
    • Social Media Campaign Reviews
    • Social Media Campaign Face-off
    • Social Media Case Studies
    • Social Media Strategy Reviews
  • Industry Connect
    • Interviews
    • Agency Spotlight
    • Tool Spotlight
    • Agency Feature
    • Platform Feature
    • Tool Feature
    • Brand Managers
    • Indian Social Media Courses
    • Experts Speak
  • Road to 2021
  • #SocialThrowback
  • Topical Spot
  • More
    • Brand Saga
    • Samosa Talks
    • WFH Diaries
    • Best Social Media Brands
      • Best Social Media Brands 2020
      • Best Social Media Brands 2019
      • BSMB – 2018
      • BSMB 2017
    • Decade Samosa
    • Know Your Leader
    • Indian Agency Awards
    • #GirlsWhoSailed
    • Indians Who Went Further
    • Decor Chutney
    • Mega Icons
    • Social Samosa 30Under30
      • Social Samosa 30under30 2018
      • Social Samosa 30under30 2016
    • The Lifestyle Influencer Awards
    • Social Media Superwomen
      • Superwomen 2018
      • Superwomen 2017
      • Superwomen 2016
    • Events
    • Samosa Family
      • Media Samosa
      • Social Ketchup
      • Local Samosa
      • Jobs.socialsamosa.com

India is the Third Most Socially Engaged Country in the World

  • Indian Social Media
Oct 30, 2012
Asia

Led by China, Indonesia and India, Asian countries use social media more than their Western counterparts according to a new report by GlobalWebIndex, measuring social media usage. India is the third most socially engaged countries of the world.

GlobalWebIndex is an ongoing global study into the internet consumer’s attitudes. It has developed Social Engagement Benchmark (SEB) a simple measure to access how socially engaged a particular consumer segment is.

It aggregates social consumer engagement in participation, content creation and brand engagement. This is done using 12 important social behaviours  They are then aggregated to one holistic measure and weighted to 100 point scale with the highest ranking global demographics ranked as 100.

It helps you compare a variety of markets and consumer segments in a quick and simple way in order to prioritize investment, allocate resources and identify priorities.

The league table has been calculated using GlobalWebIndex data from 31 countries detailing how much consumers participate in social media, whether they create or upload content and whether they engage with brands via these platforms either to review products, like a brand or upload content to brand sites.

The SEB is a neutral platform and measures total active use of social media rather than usage of specific global, regional or local platforms such as Facebook, Twitter or Weibo.

Key Findings:

  • The Social Engagement Benchmark reveals that consumers in fast-growing economies are more likely to use a social network or a microblog, upload a photo or video or review a product or brand than consumers in more mature countries.
  • The most socially engaged group was high income (top 25%) in China while the least active are 55-64 year olds in Japan.
  • Stunningly, the countries lagging behind the Asian social powerhouses are those such as the US, Japan, Sweden, France and the UK that are traditionally viewed as mature and technologically advanced. The report articulated that this is because online activity in these markets was developed before social became mainstream and is consequently less incorporated into daily use.

Top 10 Most Engaged Markets

  1. China
  2. Indonesia
  3. India
  4. Vietnam
  5. The Philippines
  6. Turkey
  7. Malaysia
  8. Brazil
  9. Thailand
  10. Argentina
Social Engagement Benchmark

What this report reveals is that we need to rethink how we classify countries when it comes to social media.Thanks to this high engagement, social media reaches more of the total population [in emerging markets]. There is a huge opportunity for brands to connect via these channels but it’s not always in the markets where they think it is

commented Tom Smith, founder of GlobalWebIndex.

 

 

 


You may also like:

A look at how Bajaj Finserv drove business of 3.5 Cr on the occasion of National Doctor's Day
Cost Of Generic Cardizem 60 Mg Tablets Medication Reduced To Historical Minimum
TikTok Marketing 101: Experts decode the platform strengths
[Social Samosa Exclusive] Reigning Facebook topics in November
Students adopt storytelling with ‘Humans of’ strategy to build college brand
Luxury retail – how to create an effective social media strategy

Comments

Previous article
Indians Never Needed a Social Network
Next article
Facebook Offers - Is Zuckerberg Feeling the Heat to Prove Direct Returns from Facebook?
Avatar
Nirali Hingwala
A marketer by heart and entrepreneur by mind, Nirali belongs to the digital-first generation. When she's not observing brands and their marketing strategies, she sketches, dances, captures moments in photographs and gorges on street food. You can follow her thoughts and musings on Twitter at: @NiraliHingwala

SIMILAR ARTICLES

second screen phenomenon ipl 2020

How advertising on IPL propelled digital brands towards success

Jan 22, 2021
Talkwalker Survey

Talkwalker Survey: State of Conversation in 2021

Jan 21, 2021
Ankita Chauhan

#RoadTo2021: Contest Marketing – Can age-old contests create a winning campaign in the New Year?

Jan 20, 2021
Shikher Chaudhary Consumer Neuroscience

Neuroscience for Marketers

Jan 18, 2021
L&T Mutual Fund Instagram Strategy

Inside L&T Mutual Fund’s Instagram Magazine: Creating a youth-oriented marketing plan

Jan 18, 2021
Prasad Shejale social media crisis and response

#RoadTo2021: How to set up a social media crisis response plan

Jan 15, 2021
Nikhil Rungta Verizon Media

Opinion: Why marketers need a new rulebook for Indian consumers in 2021?

Jan 15, 2021
Reels Marketing

Reels Marketing 101: How to make the best use of latest IG feature

Jan 14, 2021

Campaign Reviews

INDIAN SOCIAL MEDIA

#RoadTo2021​: 10 Lessons from 2020 that pave the way for New Year

Jan 22, 2021

How advertising on IPL propelled digital brands towards success

Jan 22, 2021

Talkwalker Survey: State of Conversation in 2021

Jan 21, 2021

#RoadTo2021: Contest Marketing – Can age-old contests create a winning campaign in the New Year?

Jan 20, 2021

Neuroscience for Marketers

Jan 18, 2021

Inside L&T Mutual Fund’s Instagram Magazine: Creating a youth-oriented marketing plan

Jan 18, 2021

#RoadTo2021: Advertising trends that will die in the New Year

Jan 18, 2021

#RoadTo2021: How to set up a social media crisis response plan

Jan 15, 2021

Opinion: Why marketers need a new rulebook for Indian consumers in 2021?

Jan 15, 2021

Reels Marketing 101: How to make the best use of latest IG feature

Jan 14, 2021

IPL 2020: A look at how brand partnerships was the theme of the season on broadcast

Jan 14, 2021

Here’s how LaLiga levelled up their social media game in 2020

Jan 12, 2021
© 2019 Social Samosa
  • About
  • Authors
  • Expert Authors
  • Contribute
  • Downloads
  • Advertise
  • Contact Us