Social Media Case Study: HomeShop18's Samsung Galaxy SIII Contest

Brand Name:  

Homeshop18  with Samsung S3

Agency Name:

Mindshift Interactive

HomeShop18.com  and Samsung Mobiles had launched a Samsung Galaxy SIII contest on Facebook . The interesting angle here is the barter between both brands to leverage via social media and on their website.

Objective:

• Leverage HomeShop18.com and Samsung Mobiles’ association via Social Media
• Increase traction on Homeshop18.com

What We Did?

• Asked users 5 questions, about SIII & Homeshop18
• Asked users to state why they deserved to win the Samsung Galaxy SIII
• Gave users 5 clues which lead to the Facebook Timeline or onto the website
• The fastest to answer with a combination of the wittiest answer was our Winner!

Results:

• Excitement amongst Fans, Followers & Audiences across digital
• 7,899 Entries with 66000+ viral Shares
• Addition of 10000+ fans on Facebook (Organic)
• 3000+ clicks on HomeShop18’s website via the Samsung Application
• Brands working together on social media is the new wave.
• 2,00,000+ outreach on Facebook via Posts
• About 9,00,000+ viral outreach via the application