In last few years, the quantum of Consumer Created Content (CCC) has increased manifold. This has given rise to the need for real-time data intelligence.
Organisations are increasingly facing a social communication era that is impacting them across verticals & functions. This has given birth to Social Media Intelligence / Command Centre.
Conceptually what a command centre can do has been outlined in various presentations & posts. In the following mind map, I have outlined the working of the command centre, the role it is expected to perform, the work flow etc.
The mind map highlights the following aspects of a command centre:
- Business Objectives of setting up a command centre
- Organisational functions that are involved
- Role performed by the command centre
- Process Flow