[Event] 5 ways of getting Customer Insights Using Social Media

Institute of Product Leadership in association with Adaptive Marketing brings you the monthly series of Product Professionals networking event. The theme for this event will be about ‘5 Ways of Getting Customer Insights Using Social Media’ that every Product Professionals should know.

Outline

Social Media has impacted various product management functions. From market research to finally selling a product, Social Media has become a must-use tool for product managers and R&D leaders who want to get customer insights. This session will provide an overview of the Social Media opportunity for product managers.

The following areas will be covered:

  1. Market Analysis by listening on Social Media.
  2. Building the right product by being social.
  3. Gaining Reach & Building Brand through Social Media platforms.
  4. Generating leads & managing relationship with customers by listening and engaging.
  5. Establishing Thought Leadership.

Get these and other questions answered candidly from “real” practitioners who have successfully used these techniques to build products in the industry!

Use the linkedin thread to post your questions which can be answered by the speaker offline as well

Speaker:

Manas Garg is the co-founder of DigitalVidya, a pioneer in Social Media trainings in India. On one hand, he has built communities on multiple Social Media platforms and leveraged them for business objectives and on the other hand, he has been architect of community platforms at Yahoo!. He even designed & developed a Social Media platform around Cricket along with rest of the DigitalVidya team. His latest passion is to apply technology in the field of Marketing to make it Social at high scale.

Time and Venue

Time: Saturday, November 3, 2012 from 10:00 AM to 12:00 PM (IST) Bengaluru, India

Venue: The Paul, Inner Ring Rd, Bengaluru, Karnataka – 560071

Registration

For registration, please click here.

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