In the beginning, employers were bothering over the potential time wasted by employees chatting with friends on Facebook and the like. But those fears are less as they are learning the business value of social media platforms and tools.
In just a few years, social media has come to dominate many of our personal communications. Social Media has now replaced our face-to-face networking, saving time and money and also giving maximum positive results. Most organizations, still view social media as a threat to productivity, intellectual capital, security, privacy, management authority, or regulatory compliance.
However now for businesses, social media provides brands with an intimate platform to connect with customers and shape their perceptions, whether through timely and targeted promotions, responsive customer service or the creation of communities of interest. Many organizations have also started using social media tools internally to interact with their employees.
Here are some tips to get most out of social media for organizations:
- Begin with the end in the mind. If business goals aren’t dictating your social media activities, then you’re wasting your time, effort and money. Only clear goals can have proper Planning which is essential for any approach. It should be flexible enough to react to unexpected developments and discussion on social media platforms.
- Content is another vital object without which internet marketing is not possible. It is necessary to have a valuable content. So if you want to succeed in online marketing, then you need to be publisher first. All of the traffic-generating tactics like SEO and social media only fuel and optimize that content.
- Social media provides people and businesses, a new way to connect and talk to people. Nothing more, and nothing less. Tactics help you accomplish a strategy. But over emphasize on it can result into the opposite.
- Get bloggers on your side and you have to get them to willingly recommend or share you with their audience. Enabling others to share your stories can also generate web traffic through referrals and links that you’d never be able to get on your own.
You just need to give people what they want. Give them Price, Exposure, and access. And make them feel appreciated above all else.