Social Media Case Study: Xmas Treat by Major Brands

Brand Name:

MajorBrands.in

Agency Name:

Gozoop

Objectives:

• Spreading the joys of the festive season by engaging fans and followers to share their Christmas wishlist
• Increasing fan base and promoting categories and products available on their website
• Target Social Media Platform: Facebook, Twitter, Major Brands website

Execution:

Xmas treat was initiated 4 days before Christmas eve and was continued till New years to maintain activity during the festive season. Online promotions were designed on the lines of Christmas/New Year.

An application was designed for users to participate. An activity where the user had to collect maximum gifts displayed within 10 seconds. On timeout, users were expected to enter items from their wishlist. Users were also directed to the main website to browse through various categories and products available.

The application had an invite and share button to increase participation. Twitter was also integrated with the facebook app to gain more visibility across social media platforms.

Result:

• Website view: 1,03,613
• New visitors: 70.8
• Organic fan increase on facebook: 360
• Total game plays: 960
• 4500+ URLs submitted