Social Media Case Study: Chumbak

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Chumbak is a way to experience the India that we see every day, in the form of travel and souvenir products such as fridge magnets, key chains, t-shirts, coffee mugs, tins, notebooks, bags and a lot more.


Chumbak uses Facebook as its sole marketing channel to:

  • Build a community of users who are passionate about the brand
  • Drive awareness of product lines
  • Announce new product launches
  • Crowdsource ideas for new products
  • Chumbak created a Facebook Page that is very vibrant and resonates well with its brand personality.
  • Cover picture is updated regularly with theme of its latest product line
  • Profile photo depicts the newest product
  • “Contact us” tab is featured prominently on the Page for customers to reach Team Chumbak
  • “Brand New!” tab showcases latest product catalogue

The company uses Facebook Ads to:

  • Get users engaged with the brand
  • Drive new connections to the Page
  • Increase traffic to its product catalogue
  • Drive users to the “Brand New!” tab for a sneak peek at the latest range of products
  • Promote special offers and discounts

Chumbak utilizes its Facebook Page, which is at the center of all of its marketing efforts, to:

  • Engage with customers and prospects
  • Respond to queries, and for customer service
  • Hold contests and crowdsource ideas for new launches
  • Post “sneak peeks” and information on product launches

The company used Facebook Ads to drive word-of-mouth at scale by:

  • Targeting sponsored stories about products to friends of its 100K+ Page fans
  • 25% of online revenue comes from Facebook, with a very high degree of repeat purchases among Page fans
  • 5X ROI on total advertising spend with Facebook
  • 30%-40%of website traffic comes from Facebook

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