Social Media Case Study: Myntra.com

This Case Study is a part of few case studies showcasing the best ways to leverage Facebook from business perspective.

Brand Name:

Myntra.com

Objectives:

Myntra uses Facebook as a marketing channel to:

• Acquire new customers
• Increase engagement with existing customers
• Create strong brand credibility among target customers

Execution:

The company’s strategy for its Facebook Page includes four parts:

• Increase awareness of new products to drive sales on website
• Build brand loyalty through response to customer service inquiries
• Launch exclusive promotions and contests to fans
• Install social plug-ins on website to increase traffic to Facebook Page

The company uses Facebook Ads to achieve several objectives:

• Target the exact demographic of potential active buyers on Myntra
• Increase the number of fans on its Facebook Page
• Reach friends of fans (using sponsored stories) to become fans of its Facebook Page

Results:

• 25% of revenue is directly attributable to Facebook
• 120% increase in transactions originating from Facebook in last 6 months
• 75% increase in total website traffic from Facebook in last 6 months
• 300% increase in reach among Facebook fans in last 3 months