- To showcase @home as Discoverable and Distinctive
- To drive footfalls
Participants were asked to complete the sentence‘I am @home when…’
Created a simple yet effective application to engage & drive users from Facebook to the store to increase footfalls
- Showcased countdown to the Big Sale by changing Cover Photos everyday
- Created Iframe for promotion
- Uploaded Cover Photo to promote The Big Sale
- Showcased products prices after sale via updates
- Extended The Big Sale on public demand!
- Engaged Fans during festive season to bring out user-generated content
- Fans were asked how would they decorate their house to welcome Ganesha!
- Leveraged Twitter to increase Brand Presence
- We plugged in Brand Connect by asking them to tell us things they want in their home
- Conversations around our store, Brand Offerings,etc did take place
Follow To Win
- Conducted to generate interactions on Twitter by asking their favouriteHome Décor item!
- It build Brand Awareness on Twitter Platform
Tweet To Win
- It helped boost interactions on our Twitter Page by asking how @athomestore helps them style their home
- Followers were asked to Tweet how @athomestore helps them style their home
Participants were asked to answer as to why they should celebrate New Year’s at home rather than going outside
Invite & Win
Do it Yourself
Participants upload a picture of their hand-made creativity for their home
The Perfect Valentine
Users were asked to comment how they will make this year’s Valentine specialfor their loved one
- Entries Received -55
- Total Votes/Likes –244
- Coupons Downloaded by the Customers: 292
- Vouchers Claimed:164
- Fans Growth-1020
- 180 Coupons redeemed
- Minimum purchase of INR 1000 made by the customers
- Sales of INR 1,80,000 made by the store in 4 days
- Total Entries: 34
- Total Votes/Likes: 559
Trended in India at No.1for 30+ Hours
- Creativity #5 #ThingsIWantInMyHome
- 1500+ Tweets using #ThingsIWantInMyHome
- 200+ mentions to @athomestore
- Engaged Influencers & other Brands with #ThingsIWantInMyHome
- Total Entries received: 157
- Total Votes/Likes: 1045
- Gained 1848 Fans in 7days
Invite & Win (2)
- Total Fans Gained 1276
- Total Entries received: 125
- Total Votes/Likes: 1,112
- Total Entries received: 144
- Total Votes/Likes: 1217
- 169 Tweets!
- 139 users mentioned!
- 371 Mentions & Retweets!
- #IWantToStyleMyHomeWith trended in Mumbai for 22+ hours!
- 201 Tweets!
- 164 users mentioned!
- 129 Mentions & Retweets!
- #LoveIsWhenstarted trending in Mumbai for 24+ hours!
- Organic Fan Growth
- Generated sales from Fist Choice @home
- Community Growth
- Average Engagement Ratio –35%