Social Media Case Study: Initiating Social Shopping For The Brand @home Stores

Agency Name:

WatConsult

Brand Name:

@home Store

Objective:

• To showcase @home as Discoverable and Distinctive
• To drive footfalls

Execution:

Creativity #1:

Participants were asked to complete the sentence‘I am @home when…’

Creativity #2:

Created a simple yet effective application to engage & drive users from Facebook to the store to increase footfalls

Creativity #3:

• Showcased countdown to the Big Sale by changing Cover Photos everyday
• Created Iframe for promotion
• Uploaded Cover Photo to promote The Big Sale
• Showcased products prices after sale via updates
• Extended The Big Sale on public demand!

Creativity #4:

GharAayeGanesha

• Engaged Fans during festive season to bring out user-generated content
• Fans were asked how would they decorate their house to welcome Ganesha!

Creativity #5:

• #ThingsIWantInMyHome
• Leveraged Twitter to increase Brand Presence
• We plugged in Brand Connect by asking them to tell us things they want in their home
• Conversations around our store, Brand Offerings,etc did take place

Creativity #6:

Follow To Win

• Conducted to generate interactions on Twitter by asking their favouriteHome Décor item!
• It build Brand Awareness on Twitter Platform

Creativity #7:

Tweet To Win

• It helped boost interactions on our Twitter Page by asking how @athomestore helps them style their home
• Followers were asked to Tweet how @athomestore helps them style their home

Creativity #8:

Party @home

Participants were asked to answer as to why they should celebrate New Year’s at home rather than going outside

Creativity #9:

Invite & Win

Creativity #10:

Do it Yourself

Participants upload a picture of their hand-made creativity for their home

Creativity #11:

The Perfect Valentine

Users were asked to comment how they will make this year’s Valentine specialfor their loved one

Creativity #12:

#IWantToStyleMyHomeWith

Creativity #13:

#LoveIsWhen

Results:

Creativity #1:

• Entries Received -55
• Total Votes/Likes –244

Creativity #2:

• Coupons Downloaded by the Customers: 292
• Vouchers Claimed:164
• Fans Growth-1020
• 180 Coupons redeemed
• Minimum purchase of INR 1000 made by the customers
• Sales of INR 1,80,000 made by the store in 4 days

Creativity #4:

• Total Entries: 34
• Total Votes/Likes: 559

Creativity #5:

Trended in India at No.1for 30+ Hours

• Creativity #5 #ThingsIWantInMyHome
• 1500+ Tweets using #ThingsIWantInMyHome
• 200+ mentions to @athomestore
• Engaged Influencers & other Brands with #ThingsIWantInMyHome

Creativity #8:

• Total Entries received: 157
• Total Votes/Likes: 1045

Creativity #9:

• Gained 1848 Fans in 7days

Invite & Win (2)

• Total Fans Gained 1276

Creativity #10:

• Total Entries received: 125
• Total Votes/Likes: 1,112

Creativity #11:

• Total Entries received: 144
• Total Votes/Likes: 1217

Creativity #12

• 169 Tweets!
• 139 users mentioned!
• 371 Mentions & Retweets!
• #IWantToStyleMyHomeWith trended in Mumbai for 22+ hours!

Creativity #13:

• 201 Tweets!
• 164 users mentioned!
• 129 Mentions & Retweets!
• #LoveIsWhenstarted trending in Mumbai for 24+ hours!

Conclusion:

• Organic Fan Growth
• Generated sales from Fist Choice @home
• Community Growth
• Average Engagement Ratio –35%