Social Media Case Study: Say Yes Campaign by Yes2fashion

Brand Name:

Yes2fashion

Agency Name:

GoZoop

Introduction:

As our Year End Sale was approaching Yes2fashion thought of coming up with a campaign that didn't just promote the sale, but also gave out a message to their fans/followers.

Then came the idea of YES! YES stood for Year End Sale, but the message within it was to SAY YES to things that make a difference, not just around but also in one’s life. They wanted people to have hope, belief and the willingness to bring that change & SAY YES. It was all about spreading the message this March & making a difference.

Objective:

• To promote the Year End Sale with SAY YES Campaign and give out a message.
• To divert people to check out their Sale.

Execution:

1. Launch Twitter Contest on the day the sale goes LIVE on Website.
2. Online branding/customization as per the Sale theme (Facebook & Twitter)
3. Announcement post
4. Online promotion of the Twitter contest
5. Online promotions of the Sale
6. Simultaneously launching the campaign on Facebook

Results:

• The SAY YES campaign was a huge success in terms of the Interactions, engagement and it did help them break the mark they were aiming for the brand.
• The aim was to touch more lives, make an impact and use Social Media to promote positivity when the environment was flooded with disturbing news.
• The response was overwhelming and they wanted people to know that Positive Reinforcement always has a lasting impression.
• A decent number of website visitors was recorded.
• Despite not doing a contest, the campaign was purely on the basis of a theme that helped them bring their brand in a spotlight and increased their reach.