Social Media Case Study: Tweet to Tap for Sahara Star

Brand Name:

Sahara Star

Agency Name:

Brandlogist

Objectives:

Using twitter for lead generation.

Execution:

• Understanding the consumer better via a psychographic analysis. Maping his behaviour into specific keywords.
• They detected and captured conversations across the web and filtered them using a human layer.
• Brandologst analysed the connections between a conversation, an individual and a brand. They engage with the prospect via a conversation
• Using the process of monitoring & response they understood their target group and monitored relevant conversations.
• Sahara Star responded with a quicker turnaround time to the guests staying at the Hotel.

Results:

• This translated into ROI for Sahara Star.
• Quicker turn around time helped customize the experience based on their feedback. It gave them an experience they absolutely love!
• More leads delivered business. There were more and more conversions.