Social Media Case Study: Tweet to Tap for Sahara Star

Social Samosa
Jun 28, 2013 06:22 IST
New Update
sahara star logo

Brand Name:

Sahara Star

Agency Name:



Using twitter for lead generation.


  • Understanding the consumer better via a psychographic analysis. Maping his behaviour into specific keywords.
  • They detected and captured conversations across the web and filtered them using a human layer.
  • Brandologst analysed the connections between a conversation, an individual and a brand. They engage with the prospect via a conversation
  • Using the process of monitoring & response they understood their target group and monitored relevant conversations.
  • Sahara Star responded with a quicker turnaround time to the guests staying at the Hotel.


  • This translated into ROI for Sahara Star.
  • Quicker turn around time helped customize the experience based on their feedback. It gave them an experience they absolutely love!
  • More leads delivered business. There were more and more conversions.

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