Brand Name:
Micromax
Agency Name:
Interactive Avenues
Objectives:
Initially one Micromax Canvas Viva smartphone was up for grabs. And due to the overwhelming response one more was added to the kitty.
Execution:
- Optimum engagement was done to drive maximum participation.
- Just at the cusp of the kick off, the fans were uber excited and micromax's tweet became the most re-tweeted tweet.
- With the audience at its toe, they kicked off the contest with much fan fare.
- The responses was stunning, hence they had added one more give away.
- And it started trending within 13 minutes.
Results:
- Trended Worldwide on no. 4 and in India on no. 1 position.
- 1300+ Tweets including 900+ mentions and 200+ RTs
- 559,000+ Impressions
- 20+ Followers in one days