Brand Name:
Micromax
Agency Name:
Objectives:
- Engage with fans on a holiday to capitalize on Father’s Day
- Shape the contest around Fathers day while maintaining the brand integrity
Initially one Micromax Canvas Viva smartphone was up for grabs. And due to the overwhelming response one more was added to the kitty.
Execution:
- Optimum engagement was done to drive maximum participation.
- Just at the cusp of the kick off, the fans were uber excited and micromax’s tweet became the most re-tweeted tweet.
- With the audience at its toe, they kicked off the contest with much fan fare.
- The responses was stunning, hence they had added one more give away.
- And it started trending within 13 minutes.
Results:
- Trended Worldwide on no. 4 and in India on no. 1 position.
- 1300+ Tweets including 900+ mentions and 200+ RTs
- 559,000+ Impressions
- 20+ Followers in one days
You may also like:
Moving Beyond A Facebook Page
Instalogue - the new Catlogue
HDFC Bank places Twitteratis in power with #SpoiltForChoice
Zee TV's Twitter timeline goes blank for #ICanDoThat via twitter
#MarriottForRPSG marks Pune Rising Supergiants' IPL entry on social media
Jack and Jones attempted to break the clutter with #5kChallenge
