CLOSE
  • News
    • Fresh
    • Indian Social Media
    • Social Media Platforms
      • Facebook
      • Instagram
      • Youtube
      • Twitter
      • LinkedIn
      • Snapchat
      • Pinterest
      • Clubhouse
      • TikTok
    • Industry Updates
  • Social Media Campaigns
    • Social Media Campaign Spot
    • Samosa Snippets
    • Social Media Campaign Feature
    • Social Media Campaign Reviews
    • Social Media Campaign Face-off
    • Social Media Case Studies
    • Social Media Strategy Reviews
  • Industry Connect
    • Interviews
    • Agency Spotlight
    • Tool Spotlight
    • Agency Feature
    • Platform Feature
    • Tool Feature
    • Brand Managers
    • Advertising, Digital and Marketing Courses
    • Experts Speak
  • Brand Saga
  • #SocialThrowback
  • Topical Spot
  • More
    • #SSIPLWatch
    • Samosa Talks
    • WFH Diaries
    • Best Social Media Brands
      • Best Social Media Brands 2020
      • Best Social Media Brands 2019
      • BSMB – 2018
      • BSMB 2017
    • Decade Samosa
    • Know Your Leader
    • Indian Agency Awards
    • #GirlsWhoSailed
    • Indians Who Went Further
    • Mega Icons
    • Social Samosa 30Under30
      • Social Samosa 30under30 2018
      • Social Samosa 30under30 2016
    • The Lifestyle Influencer Awards
    • Social Media Superwomen
      • Superwomen 2018
      • Superwomen 2017
      • Superwomen 2016
    • Road to 2021
    • Events
    • Samosa Family
      • Media Samosa
      • Social Ketchup
      • Local Samosa
      • Jobs.socialsamosa.com
  • Jobs
  • Social Ketchup
  • Media Samosa
  • Local Samosa
Social Samosa
Social Samosa
  • News
    • Fresh
    • Indian Social Media
    • Social Media Platforms
      • Facebook
      • Instagram
      • Youtube
      • Twitter
      • LinkedIn
      • Snapchat
      • Pinterest
      • Clubhouse
      • TikTok
    • Industry Updates
  • Social Media Campaigns
    • Social Media Campaign Spot
    • Samosa Snippets
    • Social Media Campaign Feature
    • Social Media Campaign Reviews
    • Social Media Campaign Face-off
    • Social Media Case Studies
    • Social Media Strategy Reviews
  • Industry Connect
    • Interviews
    • Agency Spotlight
    • Tool Spotlight
    • Agency Feature
    • Platform Feature
    • Tool Feature
    • Brand Managers
    • Advertising, Digital and Marketing Courses
    • Experts Speak
  • Brand Saga
  • #SocialThrowback
  • Topical Spot
  • More
    • #SSIPLWatch
    • Samosa Talks
    • WFH Diaries
    • Best Social Media Brands
      • Best Social Media Brands 2020
      • Best Social Media Brands 2019
      • BSMB – 2018
      • BSMB 2017
    • Decade Samosa
    • Know Your Leader
    • Indian Agency Awards
    • #GirlsWhoSailed
    • Indians Who Went Further
    • Mega Icons
    • Social Samosa 30Under30
      • Social Samosa 30under30 2018
      • Social Samosa 30under30 2016
    • The Lifestyle Influencer Awards
    • Social Media Superwomen
      • Superwomen 2018
      • Superwomen 2017
      • Superwomen 2016
    • Road to 2021
    • Events
    • Samosa Family
      • Media Samosa
      • Social Ketchup
      • Local Samosa
      • Jobs.socialsamosa.com

Use of Social Media by Maoists to Reach Out to the Urban Populace

  • Indian Social Media
Jun 22, 2013

Handwritten letters and posters have traditionally been an intrinsic part of running an underground movement or operation of any sort. The Maoist movement which has been in the news sporadically now and then and more so recently following the Bastar carnage brought to light the use of social media in the endeavour.

While targeting the rural and suburban populace with traditional methods, word of mouth publicity and personal influence might have been simpler, reaching the urban population has been the stumbling block. Not any longer perhaps.

Recently, many print and online publications have reported that the intelligence inputs of the ministry of home affairs led the Chhattisgarh Government to earlier request Facebook authorities to block a Facebook page – Naxal Chhattisgarh. The page had allegedly been used to promote the propaganda of Maoists following the violence in the tribal region of Bastar. This apart it is believed that there are several other online communities that the Maoists are making use of to increase their support base.

Though the ministry of home affairs managed to identify one account it is believed that there are several other accounts and pages through which the Maoists are using for propaganda.

For instance, the Times of India reported that the page ‘Naxalism community’ has a detailed description of the Bastar carnage where 27 Congress workers were killed by the Maoists and 404 people had ‘liked’ the page. ‘Naxalite community’, ‘Naxal’ and ‘Naxalbari Hamiz’ ‘Naxal Bari India’ are some online forums that the Maoists are using to spread awareness about their ideology and activities.

Intelligence reports state that terror groups are increasingly using contemporary communication channels from mobile phones to satellite phones, spoofed IDs and coded transactions over e-mail and chat sessions, even Voice over Internet Protocol are being widely used.

Considering the power and reach of social media, public movements even in the past have been strengthened and their reach has transcended geographical boundaries. While this might be put to some good use it might also be misused which is something to think about. Influencers have a vital role to play in any social media activity and that is the key to spreading a thought, idea or movement per se. The urban populace for whom social media platforms are the place to hang out now even over their cell phones can be reached and influenced with greater ease.

You may also like:

Road to 2021: Top OTT content trends to watch out for
Outrage prompts Kent RO to apologise for distasteful ad
Social Media Crisis Lessons: Everything that went wrong with Arunabh Kumar and TVF
The menace of copycat bloggers and how to beat it
Beyond entertainment: #EduTok to expand content creation
Personalization, regionalization & contextualization of campaigns is essential this festive Season: ...

Comments

Previous article
Social Media Campaign Review: Nano Drive With MTV
Next article
India’s New surveillance Program Tracks Phone Calls, Texts and Social Media Posts
Mariam Noronha
Mariam Noronha is a teacher with over nine years of teaching experience. She has taught a wide range of management related subjects and has authored and presented papers at national and international seminars and conferences. An avid reader, researcher and writer; she has authored numerous articles in the copy writing, fiction, web writing and travel writing genre. She has authored four e-books on various genres of writing. Mariam currently writes her own business blog,TheOneOfAKindPreneur and provides consultancy to aspiring entrepreneurs with regard to business planning, branding, product development and promotion.

SIMILAR ARTICLES

Creator Collective

Expert Speak: The rise of Creator Collectives

May 24, 2022
Indian Memeaverse MemeCon

Instagram shares the top trends & themes from the Indian Memeaverse 

May 11, 2022
NFTs Instagram

Instagram begins testing NFTs starting this week

May 10, 2022
Rage Coffee Social media strategy

Bharat Sethi of Rage Coffee on the role of Instagram marketing in the third wave of coffee

May 4, 2022
#ParcosBeautyInfluencerAwards Parcos has announced 22 winners of its Beauty Influencer Awards

#ParcosBeautyInfluencerAwards announces 22 winning influencers

Mar 30, 2022
iodex marketing strategy

Mitigating Pain: Bineet Jain talks about marketing from an Iodex India point of view

Mar 28, 2022
Ariel India #SeeEqual Campaign

Inside #SeeEqual – What went in the making of Ariel India’s new chapter for #ShareTheLoad?

Feb 17, 2022
Amazon Alexa

Amazon shares insights into consumer behavior on Alexa’s 4th anniversary in India

Feb 15, 2022

INDIAN SOCIAL MEDIA

Expert Speak: The rise of Creator Collectives

May 24, 2022

TAM Report IPL 15: 8% growth in the share of Celebrity endorsed ads over IPL 14

May 20, 2022

A look at Howzat’s Bollywood oriented IPL campaign

May 20, 2022

Zepto IPL campaign features leading music artists

May 20, 2022

Amazon India relaunches ‘Aur Dikhao’ campaign during IPL 2022

May 19, 2022

Kingfisher partners with 3 IPL teams for the new leg of its Spread The Cheer series

May 19, 2022

IPL Playbook: Anil Viswanathan on the eternal bond of Cadbury Dairy Milk & Cricket

May 16, 2022

Reach and frequency will always remain the core elements of media: Vishal Chinchankar 

May 16, 2022

Instagram shares the top trends & themes from the Indian Memeaverse 

May 11, 2022

Instagram begins testing NFTs starting this week

May 10, 2022

Jai Lala, Zenith Media on the evolving app economy & opportunities to reach the digital-first consumer 

May 5, 2022

Bharat Sethi of Rage Coffee on the role of Instagram marketing in the third wave of coffee

May 4, 2022
© 2019 Social Samosa
  • About
  • Advertise
  • Authors
  • Contact Us
  • Contribute
  • Downloads
  • Expert Authors