Thought leadership is what drives organizations and gives a particular brand an identity and a positive outlook from its users. It can significantly impact a brand’s credibility and build trust. It adds value to your brand.
Thought leadership is a big concept, wherein social media is simply a tool you can use to spread its meaning. Social media is not an integral part of thought leadership; it is something which comes from an intent.
Implementation of thought leadership through social media depends on two factors, namely what you want to say, and how you want to say it.
The approach should be creative, as thought leadership intends to invoke positive thoughts among customers. Social media platforms like blogs, podcasts, quora, videos can be used to spread the brand’s concept of thought leadership.
Big brands like Lo’real have used concepts which say “Beauty does good”. A campaign like this evokes thought leadership. Through this concept, they show their customers that their beauty products are not being created at the cost of the environment, and spread a happy thought–this is using thought leadership. So a simple video created by Lo’real which shows them safeguarding the environment brings engagement.
Another good example is Coca Cola’s advertisement “Umeed Wali Dhoop.”
Educational institutes also spread thought leadership on a great scale. Institutes like Harvard and Stanford with their various social media channels are bringing thought leadership. Harvard has 900,000 subscribers on their Harvard Business Review Idea Cast.
They also have their hbr.org blog wherein professors and faculty continuously update posts and students share their story. Even Stanford has their own Stanford Technology Venture wherein they bring in interesting ideas to interact on. In India, we see Amity University doing a similar kind of thing. They are active on their Facebook page. Students on this page are allowed to ask lecturers questions.
The whole concept of this thought leadership through social media is to bring interaction.
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