No matter what the business or who the businessmen, anyone and everyone will tell you the same thing. Your investment should give you a return. Even vegetable vendors look for a profit at the end of the day. So if you are a brand, marketing on Social Media it is quite obvious that you would be looking for a Return on your Investment.
Though Measuring the ROI of your social media activities is not easy, it is not impossible either.
Harshil talks about the best way to measure a Facebook campaign. He goes to the basics of Social Media to help us understand the success of a campaign. He even talks about the challenges he faces while integrating and online-offline campaign.
Harshil made it as easy as it gets. If you plan your marketing and reach the audience online you are sure to get a return. Time for you, to do the math.
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