Getting that social media strategy right is important for every brand. With the emergence of new tools, it is important to think from a strategic perspective rather than from a tactical one.

By adopting basic tool agnostic approach and using techniques such as social listening, defining objectives, selecting success metrics, defining your target audience – you can create an effective social media strategy.

Here is an infographic from ConvinceandConvert.com on how you can get your social media strategy right.

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