Brand Name:
Survivor India
Agency Name:
Mindshift Interactive
Execution:
Phase 1: Screening Party at Vie Lounge
- Invitation to Twitter Influencers and Prominent Bloggers
- 2 days for an outreach towards + 100 Followers
Phase 2: Maintenance Phase
Khichdi Party Coverage:
- Exclusive Coverage of the Khichdi Party was shared via Twitter
- Live Tweeting/ Pictures/ Quotes from contestants
Pre-Buzz Tweets:
- Countdown to the show
- Interesting Facts/Trivia about the show, Island, Contestants, Host and the International format were shared
- Started seeding #SurvivorIndia hashtag
- New Year - #ISurvived2011 by...
- RTs and Conversations with celebrities
Phase 3: Offline Integration - On Ground Event
- Buzz creation
- LIVE Digital Webcast
- Twitter Contests
Results:
Phase 1
- Over 18 Twitter Influencers at The Party
- +15 prominent entertainment and bollywood bloggers
- Survivor India and Star Plus Outreach +50K
- Blogger Outreach +25 Online Portals
@SurvivorIndia Handle was amongst the most popular one's on the day of the event.
Phase 2 and Phase 3
- Reach -1.2 Million
- Phase 3 Webcasr - +10Lakh views
- More than 3.5 Lakh Views in a Week
- 172 Followers Increase in 5 Hours
- +50% Conversations garnered Positive Consumer Sentiments
- Engagement was at an all-time high