Vodafone India, today announced a unique partnership with Twitter to drive faster, smarter and better mobile internet usage among its millions of customers.
Under this arrangement, Vodafone India customers will experience the ‘Twitter for Android’ app and mobile.twitter.com free of any mobile charges for three months.
Further, Twitter will promote the ‘no mobile internet charges’ experience on Vodafone. With an integrated customer experience module, Vodafone and Twitter will ensure seamless and transparent browsing experience by clearly prompting and informing the customer on the applicable charges, especially when they are accessing links via their Twitter timeline and elsewhere on Twitter’s network.
— Twitter India (@TwitterIndia) July 29, 2013
Speaking on this latest initiative to provide differentiated experience to its customers, Vivek Mathur, Chief Commercial Officer, Vodafone India said,
“Vodafone India has always been at the forefront of providing innovative and user friendly mobile internet experience for its customers in India. Our partnership with Twitter and this offering is yet another step in our ongoing endeavour to make mobile internet more fun, smart, engaging and easy.”
Elaborating further on the partnership, Rishi Jaitly, the Market Director for Twitter India, said,
“As a real-time information network full of links, media, and content, our platform offers the mobile ecosystem novel ways to introduce their subscribers to all the Internet has to offer. We are pleased to partner with Vodafone India to offer its subscribers a unique opportunity to use Twitter to follow the people and organizations they care about. Whether it’s hearing the latest news, connecting with cricket stars in real time, or laughing at the day’s best jokes, Twitter brings Indians together and closer to our interests.”
As part of its strategy to democratize data, Vodafone has been hand holding customers to use mobile internet and educating current and potential users about how internet can add significant value to them. The company is also building content partnerships, simplifying pricing, educating retailers and offering choice to customer basis their interests and consumption patterns.
Vodafone and Twitter –a growing partnership
Vodafone India is currently one of the largest and engaging brands in Twitter with over 95,000 followers. As a brand, Vodafone has always been at the forefront of new media, and its presence on Twitter has been built on providing great service and creating medium-specific activities.
Very early on, Vodafone recognized Twitter’s inherent, conversational dynamism and natural fit with the mobile medium. Vodafone has been one of the pioneering customer service brands in India with a dedicated team that listens, monitors and ensures speedy resolution of customer queries.
In keeping with its brand philosophy of engaging its followers with engaging content & activities, Vodafone has created multiple Twitter activities to increase brand affinity. Recognizing Twitter’s ability to bring fans closer to their passions, Vodafone India initiated the first cricket chat with Ravi Shastri during IPL 2013.
Vodafone enabled fans to tweet Ravi a question on the live match, and get a personalized analysis from him. This resulted in over a 1000 tweets to Ravi Shastri during the course of the IPL season.