Shahrukh Khan joined twitter on January 3, 2010 and since then, he has been using the Social Networking to engage with his audiences. He seems to have taken the whole experience of Social Network to a whole other level through his integration with Twitter India and ZipDial. This collaboration will allow everyone across the country to follow the superstar via text message. All you have to do is dial or give a missed call at 09015500555 and voila you will receive all his tweets via text message.
All u do is dial number 09015500555 & once u hear a beep its done. u will get my tweets as a sms & soon u can tweet me bak via sms. try it ! — SHAH RUKH KHAN (@iamsrk) August 20, 2013
This works for all mobile users across India, respective of their operator network. This service is free and doesn’t require a Twitter account or data-enabled phone. Commenting on the integration, Shah Rukh said:
“I have always believed in the power of technology and use it in various ways to further my connection with my audience.In recent years, Twitter has been a magical place for me to engage with my fans. I hope all my fans in India will avail this new service to connect with me.”
Twitter is the world’s leading real-time information network. Technically, anybody can follow any Twitter handle via SMS though ZipDial has smartly integrated the missed call feature. This will help reach a vast audience and with the Lok Sabha 2014 elections around the corner expect Twitter to go mainstream and provide Social Media intelligence services to political parties.