One of biggest mergers in digital marketing took place between Publicis and Omnicom and the new company is named Publicis Omnicom Groupe on 18th July 2013. Maurice Levy, the face of Publicis and John Wren from Omnicom decided to serve as co-CEO’s for the first two and a half years of the deal. The company which will be headquartered in Netherlands has combined revenue of over 23 billion dollars as of 2012 figures. The total employee strength exceeds 1,30,000.
Here’s an infographic by Simplify360 on the Biggest Merger Ever! The expectation out of the joint deal is aiming for 500 million dollar revenue growth. The share prices have grown since the merger and competitor positions have changed. WPP has moved to the no. 2 position. The joint company could set off more acquisition activity by this deal. According to the charts, the company has the highest worldwide revenue.