A study conducted by Gigya, a Facebook preferred Marketing Developer in apps, revealed that Facebook is by far the most popular social login mode for e-commerce sites and apps, taking up 79 percent of the entire pie.
Gigya also found that 52 percent of social logins happen through Facebook, with Google taking 24 percent and Yahoo accounts at 17 percent. However, when it comes to sharing pictures from an e-commerce site, they chose Pinterest (41 percent) over Facebook (37 percent).
Victor White, Gigya’s Director of Marketing and Communications, spoke with Inside Facebook about the study:
Generally speaking, Facebook is still clearly the dominant player when it comes to social login, but you are seeing the other networks take pieces of the pie — predominantly Google Plus. With the sharing data, also, Pinterest is huge for e-commerce. Facebook’s not going anywhere, but at the same time, we are seeing the other networks gaining a share or a voice when it comes to consumers want to login and share.
The following study and infographic developed by Gigya examines just how prevalent Facebook logins are across the internet.