Pinterest, which has gained mainstream popularity in the last one year, has proven to drive purchasing decisions.
Thus considering its growing prevalence, Pinterest has opened up to businesses. It has noiselessly allowed brands to transfer their existing accounts to business accounts. Prior to the announcement, Pinterest’s terms of service included a license to use the service “for your personal, noncommercial use.”
Once you have converted into a business, Pinterest provides you with the following tools for a smooth operation:
- Verify your website. The verification badge helps people identify sources of high-quality content and easily find your businesses in the search results.
- Add new buttons and widgets. Integrate the Pin It button, Follow button, Profile widget, or Board widget to get more engagement from pinners and traffic back to your site.
- Access to upcoming features. Receive updates on future products and services that will provide more powerful ways of reaching and understanding your audience on Pinterest.
Pinterest is a place where users share pictures of the things they like and want to buy. It keeps them up to date with the latest trends, fashion, new things in the market. People create wish lists on Pinterest, which makes it an intriguing prospect for businesses with social intentions.
It is now the third most visited social-networking site, following Facebook and Twitter. Pinterestingly, its referral traffic is highly attuned to commerce!
Thus you can expect the new Pinterest Business pages to have a reverberating effect in the online shopping space!