Social Media Case Study: How Mad Over Donuts Increased Footfalls on its 5th Anniversary

Social Media Case Study Mad Over Donuts Hi5moments

Agency Name:


Brand Name:

Mad Over Donuts


Mad Over Donuts completed five delightful years in India and to commemorate this occasion, they decided to indulge in a memorable celebration. Exclusive offers were announced on 24th March, with the anniversary week beginning from 20th to 26th March. Patrons would be expected to remember these novel festivities.


To increase offline footfalls, along with online engagement and create awareness about Mad Over Donuts’ 5th anniversary celebration.


  •  An interactive application was created to engage with donut lovers online and ask them to share their ‘Hi5 Moments’.
  • The application was designed keeping all promotional objectives in place.
  • Offers, prizes and the contest were promoted with the help of this application.
  • Over 400 #Hi5Moments were created.


  • Online awareness was created about this entire celebration. There was a noted increase in sales observed in Mumbai, Delhi and Bangalore.
  • On Twitter, their #Hi5Moments trended in Mumbai and Bangalore.
  • They received over 1900 tweets, which were delivered to 2.78 million Twitter timelines.
  • They recorded 451 unique participants.
  • Over 221,435 impressions were noted.