Social Media Case Study: How KFC Created Awareness for Radio KFC Using Digital Technologies

Brand Name:

KFC

Agency Name

Blink Solution

Objective

To leverage interactive digital technologies to create awareness for Radio KFC, KFC’s in-store radio channel.

Execution

Blink Solution used Facebook as the chosen medium to reach out to KFC’s target audience. The Facebook campaign consisted of a hunt for the first Radio Jockeys (RJs) for Radio KFC, which required fans to record their voice with added sound effects to create a rocking demo. The interface replicated a vintage retro radio receiver to create an analog radio experience in today's digital era. The interface was designed to be clean and simple, and the usability quotient was high due to the familiarity of the audience with radios. A Voice Response number was also provided to make this a multi-channel experience, allowing users to record a demo over the phone if they so desired.

Results

A total of 3,000 enthusiastic recordings were made for Radio KFC from all over the country.