Social Media Case Study: How Micromax Mobile Built Excitement Around their Upcoming Micromax Canvas Turbo

Micromax mobile case study

Brand name

Micromax Mobile

Agency Name

Interactive Avenues

Objective

The main objective of this campaign was to build excitement around the new upcoming product – Micromax Canvas Turbo & promoting Hugh Jackman’s association with Micromax Mobile.

The other objective was also to generate, sustain and amplify the fans interest for the upcoming device.

Execution

The teaser phase was implemented across all digital & social platforms and the campaign was followed up by a launch phase.

The microsite was embeded with the teaser video and all the social assets included Hugh Jackman and a minute rendition of the upcoming device.

Facebook, YouTube and Twitter became the launchpad for the product launch.

The campaign was split into a teaser and a launch phase.

Results

Micromax Canvas Turbo – generated over 12000+ mentions across social platforms.

This has been a first for Micromax Mobile wherein the teaser of a campaign has gone ‘VIRAL’ and the teaser video trended on the YouTube homepage.

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