Social Media Case Study: How JW Marriott Created Buzz About Indian Food Blogger Awards

JW Marriott Mumbai

Brand Name

JW Marriott

Agency Name

Mindshift Interactive

Objectives

  • To create a buzz on Social Media about the Indian Food Blogger Awards to be held at JW Marriott, Mumbai.
  • To increase interactions, fans and followers through the promotion of the event.

Execution

  • The activity began on the 11th of October.
  • A Twitter contest was conducted on the same day, with the winner being awarded entry to the event.
  • A Facebook contest was conducted on 12th and 13th October with the same prize.
  • Posts were put up on Facebook and Twitter throughout the week to promote the contest, along with the event.
  • Conversations around the awards were built up throughout the 4 day campaign.
  • On the day of the awards i.e. the 14th of October, real-time conversations on Twitter were conducted to engage the nominees and guests which helped in creating excitement and buzz.
  • Finally, Live Tweeting during the award show kept everyone updated about the activities at the venue (JW Marriott, Mumbai) and the winners.

Results

  • Total Tweets: 488
  • Total Participants: 181
  • Total Contest Entries: 308
  • Total Reach: 4 Lakhs
  • Total Facebook Interactions: 182
  • Increase in Twitter Followers: 60
  • Increase in Facebook Fans: 78
  • The JW Marriott Handle and Hashtag both trended in India!

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