Social Media Case Study: How 6th Street Yogurt Created Awareness About their New Store Launch

6th Street Yogurt

Agency Name

Enterprise Social Media

Objectives

• To create an awareness about the new store launch
• Generate footfall at the new store
• To sample the product

Campaign Approach

• To create a campaign named #WhatMakesColabaDifferent which would run across Facebook and Twitter.
• To Create awareness among existing fans on Facebook using promotional updates.
• Create awareness among existing followers on Twitter using promotional tweets.
• To build a larger fan base on Facebook with the help of targeted Facebook ads.
• To build a larger follower base on twitter with the help of relevant #tags and keyword tracking to interact with them.
• To build a larger database by encouraging participation across Facebook and Twitter.
• Give away online coupons to participants to generated larger footfall at the new store and encourage Product Sampling.

Execution

Facebook

Facebook  application:

• An interactive application was created where in fans were asked to answer a simple question i.e #WhatMakesColabaDifferent.
• All the participants were asked to give their contact details and click on the download coupon button to claim their free yogurt.
• Interactive posts were used throughout the week to attract the existing fans.
• Facebook ads were created and optimized to attract new fans.

Interactive Facebook posts

Twitter

• Keyword tracking used to reach out to the target audience
• Hashtags were used to attract new fans

Results

• 1800+ Unique users interacted with 6SY’s Facebook and Twitter profiles
• 81 New followers on Twitter
• 1.5 k new fans on Facebook
• 43.6 k Reach on Twitter
• 946.2 k Impressions on Facebook
• 2.2k total Interactions
• 122 Total Coupons downloaded
• 288 Mentions on Twitter