Previously, brand managers would follow traditional approaches to promote their products and increase brand awareness. The assignments were strenuous,but absolutely essential in terms of the goal, which was to create a buzz and a sensation around the brand.
Little has changed, and brands still follow tedious brand promotion techniques. But the growing penetration of the internet and social media platforms like Facebook have become an extremely important place for brands to run campaigns with greater ease to create a buzz, engage with their consumers, and improve their brand’s reputation. Facebook offers a great social communication platform where one can humanize their brand and speak to the customer directly without having to put in too much effort.
Facebook has empowered all experts to utilize its different characteristics and put in place an adequate and concrete social media promoting method that can help the brands surpass their previous stature.
1. Increasing your brand awareness and connecting to target audience:
The greatest task for each brand manager is to increase awareness about the brand and thereby increase the ROI, as well as generate revenue. Facebook has been helping individuals make their brand renowned worldwide, and reach individuals everywhere. This long range interpersonal communication site furnishes different characteristics and methodologies to get Facebook likes, increment client engagement, make devoted clients and finally increase sales. It offers great flexibility in terms of monitoring efforts and accurately measuring the overall result of campaigns.
2. Consumer Centric approach:
Facebook is completely user-centric, so it is built in a way as to acclimatize individuals to it, and to delight them in every action they perform here. Approaching individuals is simpler and done more effectively on this social network. This is something brand managers find useful since they are able to utilize all of these elements effectively to push their brand and gain useful consumer insight that can be used to garner customer satisfaction. The one thing that should be kept in mind when the exercises are arranged and completed, are that they must be applicable and in the meantime be intelligent enough such that users themselves have the urge to be a part of them.
3. Facebook Applications:
You need an app that is intelligent enough to use the characteristics and components that a user gives to Facebook, to help increase your brand’s online reputation and, at the same time, carve out your own niche in the business. Facebook applications are particularly handy in this aspect, and there are all kinds of apps that might be utilized by professionals to guarantee an exceptional reaction from customers and prospective clients. Applications like the Contact Us tab, the Welcome tab, Site tab and the innumerable others, might be utilized deliberately by experts to help support their social media vicinity and enhance their position in the business as well. The platform has ended up being useful for both established brands and SME’s.
4. Facebook Campaigns:
Facebook campaigns are a method for viable buzz creation and makes clients lean towards a specific brand. There are plenty of campaigns that are run once a day by some brands to create a buzz about their product or services and engage the customer. Facebook campaigns have their own specific methods for highlighting the USP of the product(s) being referred to, while even now guaranteeing that the campaign is such that different users around the globe discover a connection, an association between them. Facebook campaigns have adapted the characteristics of numerous brands and are the favorite of each brand delegate owing to its success rate and impact.
Thus Facebook, with a huge active and diverse user base, has become the most sought after brand promotion platform for brand managers. Brands have successfully used this platform to cater to their objective of turning their brands into more popular versions of themselves, over the social space and increase their brand reach through positive ‘word-of mouth’.