How did the idea of starting a Digital Marketing Learning Place come to you?
The digital marketing spends have been growing worldwide at a rapid pace. In India, the total online advertising market was valued at INR 1,750 crores in FY 2011-12 and INR 2,260 crores in FY 2012-13. Projections say that digital spends will be INR 2,938 crores in FY 2013-14 (See Figure below).
This clearly shows a 40% year on year growth from 2010-11 to 2013-14. Anyone who sees the above numbers would say that the Digital industry has a lot to cheer about. But sadly, that’s not true!
The rate of skilled professionals joining the digital industry is far from the growth rate of the same. Most of the people who join the industry do so without any kind of training or experience in digital marketing, thereby putting the burden of training them on the organization that they join. What is worse, is that while the industry seems exciting with guaranteed growth, the lack of knowledge on Digital media is a deterrent to many who want to be a part of this growth story.
Marketing curricula in our academic system continues to be archaic. Educational Institutions that spend millions of rupees on the digital medium for student acquisition refuse to teach the same marketing methods to their own students. There limitations are understandable to a large extent. Digital is a rapidly changing medium and is best taught by people who practice it on a day-to-day basis. Academicians are, therefore, in most cases, ill-equipped to handle this subject. The sporadic guest sessions that they organize via Industry-connect programs are not worth mentioning here, because while they work well to excite the students to join the industry, they are by no means designed to equip them to do so.
The programs at DMTI were launched to fulfill this precise requirement. All programs have been designed with inputs from the top professionals of the industry. We have programs in specific domains like Social Media Marketing, SEO, Search Marketing etc. We also have the APDMM program that encompasses all aspects of Digital Marketing and is suitable for all those who are in marketing / media / advertising.
The programs are updated constantly to keep up with the changing digital ecosystem. There is a constant review and ratification process that is on to ensure that it remains cutting edge and relevant. It is taught by professionals who continue running digital campaigns in their own work lives, thus being that breed of professionals who practice while they preach! This is what also sets apart the DMTI programs from just any other program.
Our programs are for serious learners and not for those who want a quick and lazy stamp on their resumes.
Learning is a process that never stops and goes on all your life. The need for learning and adapting comes from the environment around you. There are those who adapt and therefore do well in their professional/personal lives, and then there are those who refuse to change their ways eventually reduced to being irrelevant and obsolete.
Digital marketing is the need of the hour and marketers who want to remain relevant definitely need to embrace it.
How often is the course held?
Our programs are usually conducted every quarter. But the corporate workshops are conducted throughout the year.
What is the duration of the course?
The duration of the program varies from program to program. We have a range of programs that vary from 12 hours to 6 months.
What is the course curriculum?
All our programs are designed by top notch digital marketers. The curriculum is reviewed every quarter so as to ensure its relevance, as well as being further ratified by our Board of Advisors and Knowledge Chair.
Who should join the course – students, business owners, brand managers?
The programs have been designed keeping in mind three sets of people:
Brands/Clients: How to put together a digital solution based on the requirements of the brand? How would you choose your agency and what kind of deliverables can/should you expect? How do you monitor and analyze the ROI on digital spends?
Agency: How can you sell digital solutions to a brand? How to put together an effective digital media strategy that integrates with the overall branding and communications strategy? How to ensure a practical execution of digital campaigns?
Publisher: What are the different advertising formats for digital media that you can offer to agencies/brands? How can you innovate on digital media? How can you provide engagement between a brand and consumers?
The programs are therefore relevant to all those who are in marketing/branding/advertising.
What platforms do you cover?
Our programs are not platform centric but strategy centric. While others worry about which platform to teach the students, we are focused on how to teach them to put together a digital strategy that would meet a brand objective. To us, the platforms are merely incidental.
What are the eligibility criteria?
Our programs are designed for all those who are serious learners. However, the usual rules of graduation, English language and computer proficiency apply.
Can you brief us on the Faculty profile?
All our programs are conducted by top digital marketing professionals. We have different faculty for different topics of digital marketing. The belief system here is very simple – digital marketing can only be taught be digital marketers who practice what they preach in real life. The medium is constantly changing and cannot be taught by academicians who know only the theory.
Type of course – Individual, group, corporate?
We have programs for education institutions, corporates, as well for individuals.
Are there different courses for beginners and advanced users?
We have different programs for beginners and advanced users.
Can you share some testimonials?
You can find industry, student, as well as recruiter testimonials on www.thedmti.com.
How much does the course cost for: a) Individuals and b) Corporates ?
The course fee varies from program to program.
Where are the course held?
For our open programs, we currently have two locations in Mumbai (Sion, Oshiwara). Pretty soon we are launching branches in Gurgaon and Indore.
Do you help with internships/jobs?
Yes, we do assist with internships, as well as jobs to those who need it.
E-mail – firstname.lastname@example.org
Corporate Website: www.dmti.in