Raymond Ltd. has appointed India’s leading Social Media agency, Social Wavelength to manage their digital and social media mandate. Social Wavelength won this account post a multi-agency pitch.
The Raymond Group, launched in 1925, is one of India’s largest branded fabric and fashion retailers. Today, Raymond has the distinction of being the world’s largest integrated producers of worsted fabrics.
Commenting on this occasion, Mrinmoy Mukherjee, Chief Marketing Officer, Raymond Limited said,
At Raymond, over the last 6 months we have been working towards sharpening and contemporizing our marketing ecosystem. Towards that purpose, we have conducted multi-agency pitches to form partnerships with the best talent available. We understand and recognize the importance of digital engagement and with Social Wavelength’s strength, expertise and experience in the field of digital media, we are sure they will help us connect with our audience effectively.
Sanjay Mehta, Joint CEO, Social Wavelength said,
We are delighted to work with one of India’s iconic brands, Raymond. The lifestyle space enables exciting opportunities for consumer engagement on digital platforms, and we are excited to embark on this journey with Raymond.