E-commerce brands on Social Media are largely seen to be product oriented. Their strategy has been to drive sales through various content buckets and activities on Twitter and Facebook. This E-book throws light on the analysis of the top five e-commerce brands in India and their strategies in terms of content, customer service, engagement and campaign led interactions.
These e-commerce sites have been studied for a period of 3 months, between November 2013- January 2014, using the tool Explic8, a social media analytics platform developed by Germin8. The following brands have been studied:
The report reviews their presence on popular platforms such as Facebook, Twitter, YouTube & Pinterest.
- The content strategy primarily involves contests, promoting offers and celebrating festivals
- Twitter is leveraged as an effective channel for customer service
- E-commerce brands are possibly the only ones who are leveraging Pinterest in a big way
- Most of the complaints for E-commerce brands are around shipping & packaging
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