[Infographic] Social Media Engagement Analysis of BJP, AAP and INC

Social Media Engagement Analysis

This is a part of a series where we pick data from the MTS Election Tracker, crunch numbers and build a graphical representation of them. We have used Konnect Social to track the data along with support from our knowledge partner,Social Rajneeti. Read other articles about Election tracker here.

This year’s General Elections have seen some of the watched, famous and publicised politicians come online and make as much use of social media platforms as possible. While names like Shashi Tharoor and Kapil Sibal always made waves with their presence on the micro-blogging website, Twitter.

However, what is most interesting to observe are the politicial parties coming online in an integrated effort towards online campaigning. A quick glance below will show us that BJP rules the roost in most scenarios. The infographic below represents how many people have been engaged on Facebook, Twitter and YouTube. This forms for a perfect overview of the posts and activities that have worked in the favour of the contesting political parties.

With a cursory mention to INC; BJP and AAP seem to be fighting for the most-popular-on-social-media spot.



Political parties on Twitter
  • Main Partner – MTS


  • Co-Sponsor – Social Rajneeti


  • Analytics Partner – Konnect Social