Social Media And The 2014 Election : What Are Mumbai’s Candidates Doing Online?

Elections Mumbai Candidates
AgencyCon IAA Summit

If you have an Internet connection, you’ve probably seen the Oscar selfie that went viral on Twitter. Before that happened, I was priding myself over the fact that it was a politician who held the record for the maximum number of retweets ever, a statistic that would’ve been an ideal start to this article. I still can’t think of a better beginning, so I am going to talk about it anyway.

The Trend Setter

Few would disagree that Obama’s digitally-driven 2012 campaign encouraged politicians nationwide to increase their following on social media. Obama’s post election victory tweet “Four more yearsâ€


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