If you have an Internet connection, you’ve probably seen the Oscar selfie that went viral on Twitter. Before that happened, I was priding myself over the fact that it was a politician who held the record for the maximum number of retweets ever, a statistic that would’ve been an ideal start to this article. I still can’t think of a better beginning, so I am going to talk about it anyway.

The Trend Setter

Few would disagree that Obama’s digitally-driven 2012 campaign encouraged politicians nationwide to increase their following on social media. Obama’s post election victory tweet “Four more yearsâ€

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Sumitra Badrinathan is a final year undergraduate student of Psychology at St. Xavier’s College, Mumbai. A keen observer of the political scenario leading up to the elections, when she isn’t reading, she is always posting her opinion on social media on matters of public debate. You can write to her at [email protected] or follow her on Twitter @KhariBiskut
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