The concept of the Second Screen has been around since the invention of mobile phones. In order to create a strong second screen mechanism and reach out to an engaging customer base, Viacom 18 is launching various apps on Facebook and Twitter to be able to collate the audiences for a better level of interaction.

Rajneel Kumar, Vice Presdent & Business Head, Digital Media, Viacom 18, is of the opinion that there is a need to reward the users for interacting with them while they are hooked on to the show while also aiming to generate unique content revolving around the same to enhance a user’s Second Screen experience.

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