[Video Interview] Rajneel Kumar, Viacom18, on Second Screen Phenomenon And Its Impact

Rajneel Kumar, Viacom18, on Second Screen Phenomenon And Its Impact

The concept of the Second Screen has been around since the invention of mobile phones. In order to create a strong second screen mechanism and reach out to an engaging customer base, Viacom 18 is launching various apps on Facebook and Twitter to be able to collate the audiences for a better level of interaction.

Rajneel Kumar, Vice Presdent & Business Head, Digital Media, Viacom 18, is of the opinion that there is a need to reward the users for interacting with them while they are hooked on to the show while also aiming to generate unique content revolving around the same to enhance a user’s Second Screen experience.

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