The television industry on social media has embraced the marketing channel a bit late in the day. Though the social media success of the channels is directly proportional to the TAM ratings, most of them have a similar strategy.Social-media-state-of-indian-television-industry

In this report, we dwell into the social media quotient of 5 prime Indian GEC channels:

  1. Colors TV
  2. Star Plus
  3. Zee TV
  4. Sony Entertainment
  5. Sahara One.

The report reviews their presence on popular platforms such as Facebook, Twitter, YouTube & Pinterest.

Key Insights:

  • Star Chats on Twitter is hot.
  • Channels are using Twitter as a second screen, flashing hash-tags while the shows are on, encouraging users to interact.
  • Campaigns or contests are not a part of any channels strategy. Therefore no interesting applications have been built.
  • Most channels have a similar content strategy on both the platforms. Each one needs to build a unique strategy.
  • A fan following build on both the profiles is more because of the popularity of the show than the engaging nature of channels on social platforms.
  • Nothing innovative has been attempted by channels on Youtube. Overall, it is stuffed with episodes of the shows.

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