Social Media Case Study: How Ambience Mall Leveraged Social Media to Promote In-mall Events

Ambience Mall

Brand Name

Ambience Mall, Gurgaon

Agency Name

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Objectives

  • To promote and increase awareness about in-mall winter events at Ambience Mall, Gurgaon.
  • To increase Twitter followers and promote engagement with them.
  • To increase fan base and engagement on Facebook.

Execution

A campaign mascot, using his clothing and props as the theme of the week, was displayed as per the events taking place at the mall. In-Mall event promotions for social media promotions took place for 4 days, which included – Posts, Tweets and Contests. The cover photo was changed every week with the theme and the logo of the event.

Facebook Content Planks

  • Event Promotion
  • Interaction
  • Contest Promotion
  • Current Affairs
  • Special Days

Twitter Contests

Results

  • 1500 Mentions on Twitter
  • Facebook fan growth increased by 59%
  • #ChocoFest trended 3rd in India

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