LuLu Mall is one of the most happening malls in Kerala, God’s Own Country. The LuLu NRI Shopping Festival was launched to attract NRIs, tourists and the general public to the mall during the promotion period. The main tool used for the purpose was social media and online platforms.
Our primary objective was to create awareness among NRIs, tourists and the general public to visit the mall, drive sales across the different outlets, create a buzz around the events and reach out to potential shoppers.
To make the shopping festival a grand success, the following tools and platforms were used-
- NRI’s discount book
- Social Media
- Campaigns in other media
- NRI’s shopping festival microsites
- Super shopper contest
The Microsite and the promotional content posted on social media platforms became a hit among the target audience and played a leading role in increasing footfalls to the mall.