To kick off their second year in the Indian Premier League, SunRisers Hyderabad, after a multi agency pitch, has roped in Flying Cursor, a Mumbai-based digital agency, to handle its social media marketing activities. SunRisers Hyderabad is owned by the Sun Group, and reached the play offs in their debut last year.
Shormistha Mukherjee, Director, Flying Cursor says,
“We’re really thrilled to be working with SunRisers Hyderabad. The client is raring to go, we’ve got some really exciting ideas that about to roll out, and the team, with Shikhar Dhawan at the helm and Darren Sammy as his deputy, has some amazing players. It’s going be fantastic to build SunRisers Hyderabad into a brand, that doesn’t just have followers, but devotees.”
Flying Cursor will create exclusive content across social media platforms, launch contests, create online properties and provide fans with an experience of what is probably the most discussed, most watched cricket league in India.
On behalf of the Sun Group, K Shanmugam, Group CEO, SunRisers Hyderabad said,
“ We are very happy to have teamed up with Flying Cursor. We expect this partnership to further our Social Media reach.”