[Report] How Indian Politicians are Faring on Facebook?


This is part of a series where we pick data from the MTS Election Tracker, crunch numbers and build a graphical representation from them. We have used Konnect Social to track the data, along with support from our knowledge partner, Social Rajneeti. Read other articles about Election tracker here.

Facebook is the most popular social network amongst Indians, the network has seen a lot of traction from politicians and political parties in the past one year or so. The Social Networking Giant understands the need of the hours so the ease in availability of data with a dedicated election tracker and a variety of options for political parties and politicians to expand the reach of their communication.

A staggering population of over 100 million users in India, and speculations doing rounds that 160 out of 543 constituencies in the Indian General Elections 2014 are likely to be influenced by Social Media users specifically Facebook. As a result, many political leaders from major political parties are now on Facebook; focusing on community building, user engagement and tangible voter conversions. How are these politicians faring on Facebook ? Is it a case of ‘Too Little Too Late or they have managed to join ‘Just In Time’. Lets’ dig in deeper, gain insights on the Facebook presence of key politicians in India.


  • Main Partner – MTS


  • Co-Sponsor – Social Rajneeti


  • Analytics Partner – Konnect Social