Agency Feature: Briefkase

Briefkase

How do we define Briefkase?

The journey of BriefKase has been nothing short of a joyride through the digital landscape. We were off as a smart digital marketing agency catering to the budding start-up ecosystem in the country. Now, it has evolved into a full-fledged agency working with some of the biggest local and global brands across all mediums.

At BriefKase, our marketing philosophy is to help clients choose the right digital marketing channels or tools to achieve strong, structured and sustainable growth as opposed to taking on clients just for the money.

What’s in the name?

It simply means what it says. Our clients give us a brief and we work smart enough to make it a case. That’s why we named our agency Briefkase. We want to do stellar work that helps our clients achieve strong, structured and sustainable growth. Briefkase in its true sense is not a noun, it’s a verb.

What do we do?

Throughout our 6+ years of existence, we have partnered with a diverse set of clients, across industries, to help them achieve their business goals with our services across Creative, Content, Technology, Social Listening & Search. Here’s what we can do for you.

  • Social Media Marketing
  • Search Engine Optimization
  • Paid Media
  • Website Development
  • Video

Why we do it?

BriefKase started off as a go-to agency for promising start-ups to find the right digital marketing medium and hit the right note in the market. While we continue to strive to empower start-ups & SMEs with the right digital solution, we’ve had the pleasure to work with some of the leading names across industries.

Digital Marketing is all that we’ve been doing for the past few years. We want to do digital marketing, better, and continue to create something new with every project.

How did we evolve?

We’re a 6+-year-old agency, having worked with 100+ clients across all mediums and industries. The digital landscape keeps evolving and it always feels like we’ve just started. The enthusiasm of the team never ceases.

There is a lot to look ahead in terms of growth. We are always on the lookout for new channels to explore and provide our clients with the best possible solution. Our current focus is to develop our core team at Mumbai, opening shop in either Delhi or Bangalore and building a cohesive team.

Social responsibility in social media?

Our first and foremost responsibility would be to educate clients. Working with clients who are informed is a far more enriching experience.

Moreover, we refrain from malpractices such as creating fake Facebook profiles to boost fan numbers and generate engagement or scheduling tweets from multiple accounts to get a topic trending. (Yes, you’ll be surprised at the number of agencies that have this going!)

We believe in transparency to build trust. If it doesn’t make sense, well, it doesn’t make sense.

The need of the hour

Content creation – Not many businesses are equipped with the capabilities of creating remarkable/shareable content. Content that can be easily distributed across multiple screens – mobile, desktop/laptops, tablets, and television.

With the 4G internet boom and 5G technology just around the corner, the need for relatable and sharable content has never been greater.  

We’ve learned the hard way

Collaborate with people and companies who care more about enriching experiences; theirs, others and yours. It is far more sensible to work with someone who understands that in a consumer-driven market, people’s lives do not revolve around any one single brand alone!

Did we just share that?

Please save a memo. We are all pizza hogs but have a huge divide between vegetarians, non-vegetarians, yogurt eaters, alcohol consumers and more. That’s our hiring policy; to keep the balance going.

Also read: Agency Feature: SocioLoca

They work with us

  • QuaQua: an immersive Travel Platform
  • Pure Sense: natural beauty and cosmetics brand
  • Tattva Spa: A unit of Elementia Wellness Pvt. Ltd., and a beauty and wellness brand in India.
  • Homelyji: a home-styled instant-meal and tiffin delivery services
  • Props{AMC}: Real Estate Insights and portfolio management platform
  • We’re also working with other prominent brands like TATA Housing, Edelweiss Finance, GOQii, and Currae, to name a few, and we are in the process of finalizing the deets with more cooler brands

The industry, as we foresee

2020 is going to be the year of AI and VR. With AI being easily available even in some of the most affordable smartphones, and VR gaining widespread popularity in the beauty & cosmetics industry, we can look forward to seeing more brands adopting these technologies. It’s no longer just about relatable content, but also the mediums used in delivering them.

A day without the internet

A jog in the park, a bicycle ride, workout at the gym or simply catching up with friends and family. There is a lot more to life than the internet [We might have to close down our business if there are too many such days]

Lastly, are you hiring?

We are always on the lookout for creators and thinkers willing to push themselves and explore the territories of the digital landscape. 


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