Social Media Case Study: How Femina Generated Tremendous Social Media Buzz by Crowdsourcing its Magazine Content

Brand Name:

Femina

Agency Name:

FoxyMoron

Objective:

Create a connect between the magazine and the audience.

Results:

7000+ Entries from 21 Cities of India

Reach on Facebook: 2.97 Million

Total Facebook Impressions: 12.1 Million

Friends of Fans Reached: 40 Million

Daily Number of People Talking About Femina: 120394

Fans Added: 41,435

Total Impressions on Twitter: 17 Million

Total Reach on Twitter: 12 Million

Twitter Mentions: 4320

Rise in Follower Count: 692

Total Comments: 5822

Total Likes: 32275

Total Shares: 4898

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