Social Media Case Study: How Femina Generated Tremendous Social Media Buzz by Crowdsourcing its Magazine Content
Brand Name:
Agency Name:
Objective:
Create a connect between the magazine and the audience.
Results:
7000+ Entries from 21 Cities of India
Reach on Facebook: 2.97 Million
Total Facebook Impressions: 12.1 Million
Friends of Fans Reached: 40 Million
Daily Number of People Talking About Femina: 120394
Fans Added: 41,435
Total Impressions on Twitter: 17 Million
Total Reach on Twitter: 12 Million
Twitter Mentions: 4320
Rise in Follower Count: 692
Total Comments: 5822
Total Likes: 32275
Total Shares: 4898
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