Micromax’s #CANGIFTHAPPINESS campaign helped spread the Christmas cheer to everybody while doing social good. Every tweet made using #CANGIFTHAPPINESS donated Rs.1 to CRY, India!
The objective of the campaign was to empower Netizens to come forward and spread the festive cheer to all. Doing social good for someone else is an act of kindness which we wished to emphasize upon.
Over 2,38,332 tweets generated more than 2 lakh mentions
Micromax decided to double the fun and donated Rs. 4,69,664 to CRY, India