Social Media Case Study: How Micromax Received More Than 2 Lakh Mentions with #CanGiftHappiness

Brand Name

Micromax Mobile

Agency Name

Interactive Avenues

Introduction:

Micromax’s #CANGIFTHAPPINESS campaign helped spread the Christmas cheer to everybody while doing social good. Every tweet made using #CANGIFTHAPPINESS donated Rs.1 to CRY, India!

Objective:

The objective of the campaign was to empower Netizens to come forward and spread the festive cheer to all. Doing social good for someone else is an act of kindness which we wished to emphasize upon.

Solution:

To help people spread the happiness, all they had to do was to use #CANGIFTHAPPINESS in their tweets along with a wish. Every tweet was worth 1 Rs. At the end of the campaign, the total number of tweets generated would be the amount of money being donated to CRY.

Results:

Over 2,38,332 tweets generated more than 2 lakh mentions

Micromax decided to double the fun and donated Rs. 4,69,664 to CRY, India