This video is a part of our interview series with brand managers where we understand the client-side perspective of the social media industry.
Today, brands have realized the importance of social media and the output it gives in terms of profit. Tracking of their performance on social media is an important aspect of their work. In this video, Deepali Naair, CMO, Mahindra Holidays, shares how Mahindra Holidays correlates their social media efforts with their ROI.
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