Unmetric, a social media data analytics company that helps brands and agencies plan better content, today announced that it is among the latest group of exclusive companies to enter the Twitter Certified Program.
Membership in the program designates Unmetric as an exceptional product that enables businesses to achieve greater Twitter success based on criteria such as measurement and reach, ad management, audience engagement, and content creation.
Unmetric provides businesses with data and intelligence into how well their social media content performs across campaigns and channels compared to industry competitors. Specifically for Twitter, the platform goes beyond simply measuring followers and provides brands with deep strategic insight ranging from identifying what content and campaigns their competitors put out that receives the highest audience engagement, to which brands in their sector reply the quickest to customer tweets.
Unmetric has become the social media analytics and benchmarking platform of choice for Fortune 500 companies, digital agencies and other large global brands seeking actionable data for their social media activities and larger business objectives. Leading brands and agencies such as Toyota, Under Armour, MRY, and Fleishman Hillard leverage the platform to analyze, benchmark, and enhance their social media efforts.
“Creating a platform to provide brands with deep insights that lead to greater success both in social media and business was the number one objective we set out to reach when we launched Unmetric,” said Lux Narayan, CEO. “
All Twitter Certified Program participants undergo an extensive evaluation process to ensure quality and the ability to best serve businesses needs. Being invited into the Twitter Certified Program validates the tremendous work of the Unmetric team and together allows us to maintain the highest standards for our customer base for many years to come.”