[Video Interview] Vivek Srivastava, Colors TV, on Web-Only Video Content

In this interview with Vivek Srivastava, Digital Head, Colors, he explains to us that producing web-only video content is not an option that is ruled out, but it is on the charts at the moment. For specific properties like Bigg Boss, they do produce an online content which caters to a different set of audience which captures the minute happenings of the entire day in the house.

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